5 Startup Fundraising Tips - Pinterest's Co-Founder Ben Silbermann

Few journeys are as insightful regarding startup success as Ben Silbermann’s path to building Pinterest. 

Silbermann shared his advice and experience on many occasions, and we gathered 5 of his best tips for startup raising capital: 

1. Understand your customer: Research and engage with your target audience before seeking funding. You gather valuable feedback to shape a customer-focused product by interacting with potential users early on. This approach strengthens your startup’s foundation and enhances your pitch to investors by showing a clear, user-driven vision. 
2. Never over-rely on funding: While funding can drive growth, there should be other focuses. Instead of chasing capital as a startup, refine your product to solve a genuine problem. Prove your model with a small budget first. Investors who see your resourcefulness will be more inclined to believe in your product’s potential. Starting with a lean operation adds credibility to funding rounds.
3. Choose investors who support your long-term vision: Finding investors who will share your vision can be just as important as funding. Align with your investors who understand and believe in the bigger picture, even when success seems far off. Look for partners who bring value beyond money, such as mentorships, industry connections, and a deep commitment to your startup’s mission.
4. Develop a story around your brand: Your story should reflect the “why” behind your product—why it exists and the impact it aims to have. By weaving this narrative into every funding pitch, you will build emotional connections that make investors remember your vision and its potential.
5. Create a culture of ownership: Equity is your primary driver to attract top talent. Instead of cutting corners, stretch your equity to ensure your key team members feel a deep sense of ownership in the company. This will motivate your team and reinforce a culture your investors find attractive—a team that cares about long-term outcomes and user satisfaction.

*References/recommended deep dive: Ben Silbermann at Startup School SV 2016 and Startup Grind Silicon Valley.