The first 5 things investors will look for

The first 5 things investors will look for in a startup  

These are also the 5 things a startup should highlight about themselves to make a first impression on investors.   
You should assume that every investor you connect with sees a lot of startups, so you need to make a strong impression, fast.  Make it easy for them to understand why they should spend time considering your offer.   
If you excel at all 5, highlight them all.  If you only have one or two, highlight what you can.

Taken from the course "How to meet the investors you want (in less than 30 minutes a day)".